Rawls Theory of Justice Essay Example | Topics and Well Written Essays - 750 words

Rawls Theory of Justice - Essay Example Furthermore, in the theory of justice Rawls attempts to resolve the utilitarian and deontological approach to ethics by arguing with the Kantian social contract model. However, Rawls recognized that the justice as fairness is based in the Kant's notion of autonomy. Rawls goes further and explain theory of justice as the original position principle where the justice based in the veiled ignorance, according to Rawls "no one knows his place in society his class position or social status" (Rawls, 1999 (ed), p.118). In the theory of justice Rawls support the element of the Kantian social contract philosophy, Rawls does agree with Kant's ideal of cosmopolitan constitution in term of cosmopolitan theory of justice. This essay will answer the question by critically evaluate Rawls' theory in relation to the cosmopolitan theory of justice, first of all I have to evaluate the core elements of Rawls' theory of justice and than I have to analyses these elements with leading to the cosmopolitan justice theory ( Rawls, translated by Michelle kosch 2007). In the theory of justice Rawls consider the liberty and the different principle which it change of the classical model of the social contract by explain the social inequality within a distributive veil of ignorance. Rawls in the veal of ignorance tries to explain that the individual in the society have a system of equality. Accordingly, Rawls says that each person have an equal right to the most general proposal of equal basic liberties compatible with similar rights of liberties of others (Rawls, 1999 (ed) p.53). Moreover, these basic principles are absolute and cannot be violated, an example of these right freedom from arbitrary arrest and the freedom of speech (Rawls, 1999 (ed), p.53). However, Kant's theory of social contract is based by his emphasis of innate morality, Rawls acknowledge difference and social inequality as compatible within the "justice" paradigm. For example in the term of the inequality distribution Rawls says that inequality is only acceptable in the theory of justice under the second principle. This undermines the Kantian ideas of the cosmopolitan system of justice which based in an innate moral propensity towards democracy as a result of the human intellectual independence. In theory of the rationale for being human Kant's suggests that it is the interrelationship between intellectual independence and morality this considers be that is central to concepts of democracy. In this point, there will be social inequality, Rawls goes further to justify this in his theory of justice model on the grounds that the social differences are acceptable if they are the maximum benefits to the least advantaged members of the society (Rawls, 1999, (eds) p.84) . Rawls goes further and suggests that there can be unequal basic rights in proof of fixed natural characteristics. According to Rawls " if say, men are favoured in the assignment of basic rights, this inequality is justified by the difference principle.only if it is to the advantage of women and acceptable from their standpoint"(Rawls, 1999, (eds) (p.85). However, the difference principle makes it clear that Rawls denouncement of the cosmopolitan justice principle, his argument appears to be inherently flawed in effectively sanctioning discrimination on subjective grounds. Furthermore, there is

Charles Dickens Essay Example for Free

Charles Dickens Essay In the first chapter he uses many cold, harsh adjectives to reinforce his description of Scrooge, wrenching, grasping, clutching, and this helps to give the reader a very negative attitude towards him. This way of writing, using words which associate to the mood Dickens wants to put across, is very unusual and I think that people reading the book find this stimulating and exciting. We can vividly see the blissful festivities of Fezziwigs party because Dickens uses the idea that lots of people can enjoy themselves dancing together, all the young men and women. Readers are able to apply this to their own memories of gatherings with family or friends, which makes it a piquant read. The happiness and togetherness of this party also allows us to compare jovial Fezziwig with unpleasant Scrooge because there is such a big difference in their characters. Dickens uses very inventive language to allow the reader to understand exactly the ideas he is trying to portray, Choked up with too much burying and this enables the reader to almost feel the atmosphere written in the book. He uses a simile to describe the way in which the Cratchit children react to Tiny Tims death, as still as statues and we can fully sense their shocking grief. We can see this is very different behaviour compared with their usual happiness, such as their excitement at Christmas, God bless us. The way he writes that the children were all in one corner gives the image of contraction and trying to find security by closing in together, which helps us to see these saddening representations. A Christmas Carol is very emotive. We have compassion for the Cratchit family and we are upset about Tiny Tims illness, but fear is also evoked from the reader because the spirits are so unnatural and powerful. We become very angry with Scrooge for being so parsimonious with his money, but we then gain sympathetic affections towards Scrooge as we see how he was badly treated in the earlier parts of his life. Using these contrasts, Dickens creates different moods throughout the book and the reader feels happiness and companionship as well as distaste and anger. As more emotions are aroused, the reader becomes more involved and begins to enjoy the book with more fascination. As well as these many advantages of the book, giving it the popularity it has acquired, there are also aspects which could reduce the popularity of the book. To modern people, the language may seem bizarre because it is a Victorian style of writing when people had more time to read the book and analyse it properly, because they were not watching television etc. People may find the descriptions and language Dickens uses in the book too complex, courses will foreshadow certain end, which makes it difficult to read and sometimes confusing. It seems almost impossible that the Cratchits can be so happy just because of the closeness between the family, even though they have so many problems with money. Again it is infeasible that Scrooges character and attitude to life could change completely overnight, but we accept this because we want him to change for the benefit of others. Charles Dickens shows that Scrooge was once a genuine and moral person, as a young man, when the first spirit recalls Scrooges earlier life, passion. We also see the reasons in Scrooges adolescence that could have made him such a bitter old man. This is because he is so deprived of love and we know this because Dickens gives evidence that the Father used to be cruel, kinder than he used to be. This gives us reasons to sympathise with him, and helps to believe he could have a good inner heart. He also has a very kind and loving nephew, Dine with us, which shows that there could be righteousness in Scrooges blood. These reasons all help us to believe that Scrooge can become a good man again, and support our acceptance of the joy and warmth at the end. A Christmas Carol is a book which contains many hidden meanings and the more it is read, the more interesting ideas we see in it. This is why people continue to create plays and films on the book, so people will understand the whole story fully and the main universal message, that we should be more charitable. There is also a lot of dramatic suspense in the book, because we ask ourselves so many questions. We want to know which aspects the spirits are going to show and how this will influence Scrooge. We hope that Tiny Tim will be able to gain strength to stay alive and we also want to know who the person in the graveyard is. All these confusing questions make the reader anticipate the ending of the book and this gives another reason for its continuing popularity. I like the way that there are many subtle details, which highlight the main idea and further encourage me to want to change my way of life, altered life. I enjoy the way he uses symbols and his own ideas to create an impact on the reader. For example the deprived children are a symbol showing the reader what will happen if Scrooge does not change his actions, Where angels might have sat enthroned, devils lurked. The angel and the devil are opposite symbols, which gives emphasis to the degraded children. I can also see that the book is very popular because Scrooge has now become a vernacular part of speech, when we say that someone may have a Scrooge like character.

Difference between Transactional and Transformational Leader

Difference between Transactional and Transformational Leader Compare and contrast between Transactional Leadership and Transformational Leadership. What are the significant differences between the two leadership models? Give relevant examples. 1.0 What is Leadership? Leadership  has been described as the process of social influence in which one person can enlist or procure the aid and support of others in the accomplishment of a common task. It is the way of organizing a group of people for the purpose of achieving a common goal. A leader is the person to who is capable of guiding, inspiring and associating others with the dream goal. In addition, there are various types of leadership models which include transactional leadership, transformational leadership, and charismatic leadership and so on. In this contest, transactional leadership and transformational leadership will be compared and contrasted. 2.0 Description Transactional Leadership Transactional leadership  is a term used to classify a formally known group  leadership  theories that inquire the interactions between leaders and followers. A transactional leader focuses more on a series of transactions. This person is interested in looking out for oneself, having exchange benefits with their subordinates and clarifies a sense of duty with rewards and punishments to reach goals. The transactional leadership style developed by Bass is based on the hypothesis that followers are motivated through a system of rewards and punishment.   The transactional leaders view of the leader / follower relationship is one of quid pro quo or this for that.   If the follower does something good, then they will be rewarded.   If the follower does something wrong, then they will be punished. Transformational Leadership Transformational  leadership  is defined as a leadership approach that causes change in individuals and social systems. In its ideal form, it creates valuable and positive change in the followers with the end goal of developing followers into leaders. Enacted in its authentic form, transformational leadership enhances the motivation, morale and performance of his followers through a variety of mechanisms. These include connecting the followers sense of identity and self to the mission and the collective identity of the organization; being a role model for followers that inspires them; challenging followers to take greater ownership for their work, and understanding the strengths and weaknesses of followers, so the leader can align followers with tasks that optimize their performance. The theory behind  transformational leaders, on the other hand is based, on the hypothesis that leaders can exploit a need of the follower.   These particular needs are not based on quid pro quo transactions, but higher order needs.   These needs are those of the total person, and are closely aligned with the internal  motivational factors  of the follower. So at one end of the spectrum we have transactional leaders that are making many deals with those being led.   On the other end of the spectrum, we have transformational leaders, which are looking to satisfy a greater need of an individual. 3.0 Mission Transactional Leader: approaches followers with an eye to exchanging one thing for another Burns pursues a cost benefit, economic exchange to met subordinates current material and psychic needs in return for contracted services rendered by the subordinate . Bass Here, transformational leaders make exchange of work with their followers for benefit or rewards. Followers are motivated with the rewards being given. Transformational Leader: recognizes and exploits an existing need or demand of a potential follower (and) looks for potential motives in followers, seeks to satisfy higher needs, and engages the full person of the follower Burns The leader who recognizes the transactional needs in potential followers but tends to go further, seeking to arouse and satisfy higher needs, to engage the full person of the follower to a higher level of need according to Maslows hierarchy of needs Bass Here, transformational leaders tend to focus on the move to change the followers and the organization. In addition, as explained by Bass, the transactional leaders focus on the organizational work within the organizational culture as the way it exists; on the other hand, the transformational leaders try to bring changes to the organizational culture. 4.0 Personal characteristics Transactional Directive Dominating Action-Oriented Transformational Self Confident Assertive Seizes Opportunities Tolerates Risk Uses Systems Thinking 5.0 Characteristics of Transactional leaders 1.  Contingent rewards:   Transactional leaders link the goal to rewards, clarify expectations, provide necessary resources, set mutually agreed upon goals, and provide various kinds of rewards for successful performance. They set SMART (specific, measurable, attainable, realistic, and timely) goals for their subordinates. These leaders work on some aspects which include; Exchange of rewards for effort contracted. Rewards for achieving goals promised. Accomplishments recognized. Clear goals and recognition once they are reached is held to result in individuals and groups achieving expected levels of performance. 2.  Ãƒâ€šÃ‚  Management by exception (active): Transactional leaders actively monitor the work of their subordinates, watch for deviations from rules and standards and taking corrective action to prevent mistakes. These personalities also include; Standards specified by leader. Deviations are searched from the rules and standards. Corrective action taken quickly if necessary. May involve follower punishment. 3.  Ãƒâ€šÃ‚  Management by exception (passive): Transactional leaders intervene only when standards are not met or when the performance is not as per the expectations. They may even use punishment as a response to unacceptable performance. These leaders have some uniqueness which include; Leader awaits emergence of problems before acting. Intervenes only if standards are not met. 4.  Ãƒâ€šÃ‚  Passive-avoidant/Laissez-faire: The leader provides an environment where the subordinates get many opportunities to make decisions. The leader himself abdicates responsibilities and avoids making decisions and therefore the group often lacks direction. This can also be explained as; Agreements are not specified; there are no expectations set; and goals and standards are avoided. 6. 0 Characteristics of Transformational Leadership 1. Charisma or idealized influence The degree to which the leader behaves in admirable ways that cause followers to identify with the leader. Charismatic leaders display convictions, take stands and appeal to followers on an emotional level. This is about the leader having a clear set of values and demonstrating them in every action, providing a role model for their followers. 2. Inspirational  motivation The degree to which the leader articulates a vision that is appealing and inspiring to followers. Leaders with inspirational motivation challenge followers with high standards, communicate optimism about future goals, and provide meaning for the task at hand. Followers need to have a strong sense of purpose if they are to be motivated to act. Purpose and meaning provide the energy that drives a group forward. It is also important that this visionary aspect of leadership be supported by  skills that allow the leader to articulate his or her vision with precision and power in a compelling and persuasive way. 3. Intellectual stimulation The degree to which the leader challenges assumptions, takes risks and solicits followers ideas. Leaders with this trait stimulate and encourage  creativity  in their followers. 4. Individualized consideration or individualized attention The degree to which the leader attends to each followers needs, acts as a mentor or coach to the follower and listens to the followers concerns and needs. This also encompasses the need to respect and celebrate the individual contribution that each follower can make to the team (it is the diversity of the team that gives it its true strength). Transformational Leaders Motivating for performance beyond expectations. Inspiring for missions beyond self interest. Instilling confidence to achieve performance.Transformational leadership goes beyond transactional leadership. Transactional Leaders Motivating for performance at expected levels. Initiating structure to clarify the task and roles. Stressing the link between reward and goal achievement. Uses agreed upon performance to motivate. Performance beyond expectations 7.0 Assumptions Transformational leaders People get inspired by a person then they will follow that person. Great things can be achieved by person with vision and passion. Things are gotten done by the way they are injected with enthusiasm and energy. Transactional Leaders Followers/Employees are motivated by reward and punishment. Orders are given by the superiors, and the subordinates have to obey the orders. These subordinates are not self-motivated rather they need to be intimately monitored and controlled in order to get the work done from them. 8.0 Differences Transitional leaders Transactional leaders are aware of the link between the effort and reward Transactional leadership is responsive and its basic orientation is dealing with present issues Transactional leaders rely on standard forms of inducement, reward, punishment and sanction to control followers Transactional leaders motivate followers by setting goals and promising rewards for desired performance Transactional leadership depends on the leaders power to reinforce subordinates for their successful completion of the bargain. Transformational leaders Transformational leaders arouse emotions in their followers which motivates them to act beyond the framework of what may be described as exchange relations Transformational leadership is proactive and forms new expectations in followers Transformational leaders are distinguished by their capacity to inspire and provide individualized consideration, intellectual stimulation and idealized influence to their followers Transformational leaders create learning opportunities for their followers and stimulate followers to solve problems Transformational leaders possess good visioning, rhetorical and management skills, to develop strong emotional bonds with followers Transformational leaders motivate followers to work for goals that go beyond self-interest. In addition, the below table will give a detailed contrast of the differences between Transactional leadership and transformational leadership. Transactional Leadership Leadership of the status quo. Effective in stable organizations and contexts. More likely to be observed in a well-ordered society. Focuses on social and economic exchanges between leaders and followers, using contingent rewards and administrative actions to reinforce positive and reform negative behaviors. Leader-follower relationship sees each exchange needs and services to satisfy their independent objectives. Follower response based on compliance. Supervision likely to be important. Leadership act takes place but leaders and followers not bound together in mutual pursuit of higher purpose. Founded on peoples need to make a living by completing tasks. Focuses on situational authority, politics and perks. Involves values, but typically those required for successful exchange relationships (for example, reciprocity, and integrity).   Emphasis on day-to-day affairs, business needs short-term goals and quantitative information. Leader-follower relationship may be established quickly. A relatively impersonal relationship maintained only as long as benefits outweigh costs.   Tends to be transitory. Once a transaction is completed, relationship may need to be redefined. Emphasizes tactical issues. Typically involves working within current systems.   Supports structures and systems that emphasize outcomes. Follower counseling focuses on evaluation. Atomistic worldview and moral altruistic motives based on teleological perspective (that is to say, based on consequences). Motivates followers by appealing to their own self-interest (for example, pay, and promotion).   Based on directive power acts. Transformational Leadership Leadership of change (within leaders, followers and organizations). Important in times of distress and rapid and destabilizing change. Focuses on organizational objectives and organizational change by disseminating new values and seeking alternatives to existing arrangements. Leader-follower relationship sees purposes of both become fused, leading to unity and shared purpose. Attempts to raise follower needs (following Maslows hierarchy) to higher levels (for example, self-esteem) and to develop followers into leaders. Based on interaction and influence. Follower response based on commitment. Supervision may be minimal. Leaders and followers raise one another to higher levels of motivation and morality. Founded on peoples need for meaning. Focuses on personal power, values, morals and ethics. May be demonstrated by anyone in an organization in any type of position. Transcends daily affairs, concentrating on long-term issues. May take time for leader-follower bonds to develop. A personal relationship that may persist when costs outweigh benefits. Tends to be enduring. Emphasizes missions and strategies for achieving them. May involve redesigning of jobs to make them more meaningful and challenging. Emphasizes realization of human potential. Aligns structures and systems to overarching values and goals. Follower counseling focuses on personal development. Organic worldview and moral altruistic motives based on deontological perspective (that is to say, based on promises). In addition to the above table, their differences can also be categorized as the following; Basis Servant or steward Leadership Transformational leaders have idealized vision. They are likable and honorable hero that worth imitating and identifying. They lead to promote change in the environment. On the other hand, Transactional leaders have the basis of exchange process. They work on mutual need satisfying, giving rewards for job performance. They lead to promote stability in the workplace. Leadership development Transformational leaders tend to have more power. They empower and energize their followers excel. They re-engineer their followers. On the other hand, Transactional leaders design structures, control and reward system in their workplace to improve effectiveness and efficiency. Lead by example Transformational leaders are charismatic. They handle and meet individuals needs. As well, they upgrade the level of the needs. On the other hand, Transactional leaders possess different types of leadership style, using the right style at the necessary time. Proactive change agent Transformational leaders make an effort to inspire their followers to help them change and transcend their selves for greater purposes. On the other hand, Transactional leaders reward their followers in terms of their performance. They are reactive to change at instances. Vision creator propagandist Transformational leaders make effort to create a vision of desired future state. They communicate pain of change that worth the effort. On the other hand, Transactional leaders focus on company goals and objectives. They make sure the needed goals are achieved. 9.0 Examples Transactional Leadership In this kind of leadership, a clear chain of command is established. The leader motivates his subordinates by presenting them rewards and punishments. All requirements for a subordinate are clearly stated with corresponding rewards. If they fail to satisfy those requirements, they will receive a corresponding punishment. A couple of famous examples of transactional leaders are Joseph McCarthy and Charles de Gaulle. Transformational Leadership Transformational leaders  lead by motivating by their followers. Leaders appeal to their followers ideals and morals to motivate them in accomplishing their tasks. Basically, these kinds of leaders empower their followers using their own beliefs and personal strengths. Simply put, they inspire their followers. Famous transformational leaders include Martin Luther King Jr. and Walt Disney. 10.0 Conclusion Finally, the transactional style of leadership is viewed as insufficient, but not bad, in developing the maximum leadership potential. It forms as the basis for more mature interactions but care should be taken by leaders not to practice it exclusively, otherwise it will lead to the creation of an environment permeated by position, power, perks, and politics. On the other hand, transformational Leadership by definition, seek to transform. When the organization does not need transforming and people are happy as they are, then such a leader will be frustrated. Like wartime leaders, however, given the right situation they come into their own and can be personally responsible for saving entire companies.

How do the authors create atmosphere and tension in The Monkeys Paw Ess

How do the authors create atmosphere and tension in The Monkeys Paw and The Red Room? A ghost story is a story with intent to scare; it usually builds up tension and suspense by using a lot of intense, exaggerated words. Usually in a ghost story there is a typical dark and gloomy setting and an inhuman object almost always there is a non human force or a supernatural being in the story to give it a scare factor. Supernatural means a power above the forces of nature which implies that it is not human. In the time that the two stories were written, the belief in the supernatural was a lot different to those of today. They believed in such things as ghosts and witchcraft where as nowadays there are only some believers. This could be because they had less technology than today’s world so we have more evidence to whether they are or aren’t real The Monkey’s Paw is a story about a distant friend who has possession of a cursed shrivelled monkey’s paw that grants three wishes to each man that obtains it. Every wish comes true but little do they know that the wish that they asked for would backfire horrifically killing there only child. The Red Room is another story that was written in the 19th century. However different to The Monkey’s paw this story does not have a supernatural or inhuman power. The story is about a man that’s name is not told and his quest to stay in a supposedly haunted room but unluckily for him, the room possessed a far greater force than spirits or monsters but the very thing that eats away at a mans emotions-FEAR! The authors that wrote these stories use a lot of special techniques to make the audience scared and fearful; afterall the intent of the story is to scare people. Some o... ... they both play with your feelings and emotions. Both stories are written with the intent to scare and they do that. Also, they make you feel sad, disgusted and interested. I think that they do this by there powerful descriptions. And in which they use long and short sentences to build up the tension and atmosphere before the ending. Whilst studying the two books I have realise that to write a successful horror story you have to use all of the techniques and in my opinion the most important technique is descriptive language. When describing, you have to use powerful and meaningful words to give a clear visual picture and so the reader is reacting to the descriptions. I feel that if you have good descriptions then everything else will follow and if you draw the reader’s emotions in to the book then they will be more scared after the ending scare factor.

COLD MOUNTAIN Essay -- essays research papers

COLD MOUNTAIN The story of "Cold Mountain" is a best selling novel and it is the first book written by Charles Frazier. It took years of research before he could write this novel. The plot of Cold Mountain is really and old idea, in fact it is an ancient one. The plot is the same as the one in an ancient book by Homer. The story I am referring to is "The Odyssey". The Odyssey is a book about a wounded soldier trying to find his way back home and his sweetheart, Penelope that is waiting for his return. Cold Mountain is the story of a wounded Confederate soldier that was wounded, deserts, and begins a journey back to his home in the Blue Ridge Mountains of North Carolina, Cold Mountain. The plot of the book has two parallel stories. The first part of the plot is about a man named Inman. Inman is a Confederate soldier that is wounded in Virginia and spends several months in a hospital. After sneaking out of the hospital, he starts on his journey back home to his sweetheart, Ada. His odyssey is his long journey back to the Blue Ridge Mountains of North Carolina. What makes is journey so interesting is the many people he comes in contact with along the way. Some of the people Inman comes in contact with are kind to him. They give him a place to stay and sometimes even a hot meal. Some of the other characters aren't so kind to him. The Civil War is still raging...

Choir

Frisco High 2009 Coffeehouse: A Night in Manhattan The director of the Frisco High choir is Tracy Bradstreet. During the performance, I didn’t see her direct the choir while they were singing. All the songs were in English. The whole performance was a Broadway theme. The choir overall was really good; the acting was nice. Although, the guys need to project their voices more. They’re too quiet and too shy!! I think that everyone needs to open their mouths more wide so we can actually understand what they’re saying.During the concert, there were a lot of solo performances. In the song Vanilla Ice Cream from She Loves Me, Elison Willis was the soloist. She was awesome, and so was Kenneth West when he sang A Heart Full Of Love from Les Miserables along with Allison Behne and Rebecca Carrington. Allison Behne sang On My Own from Les Miserables. I absolutely love her voice. Her vibrato is awesome! She can’t really sing the high notes though. Bring Him Home from Les Miserables was sung by Alex Nelson. At the beginning of the song, he looked kind of scared.Although, he has a nice voice, very strong; great vibrato. L. O. V. E. was performed by Shachi Merchant. His dance was awesome! But he needs to sing louder; I could barely hear him even with the microphone. Heather Caton sang Part of Your World from The Little Mermaid. She was a little late for some parts; slow and fast here and there. I kind of heard a few flats. The ending was good, though. Pioneer Heritage Middle School Show Choir sang a song called It Don’t Mean a Thing If It Ain’t Got That Swing.The guys (even though there was only three of them, all the more reason) need to sing louder!! They got to project their voice more. Half of the time, they sang faster than what the CD played. Near the end of the first Act, the Frisco choir sang a medley of Wicked the Broadway musical. All choirs (excluding PHMS) sang No One Mourns the Wicked. One word: wow. They sound so totally awesome when they all sing together! The guys could still sing a little louder though. Next, two girls (Meghan Horstdaniel and Nicole Hathaway) sang What Is This Feeling.They need to add more feeling into that song because during that song, Elphaba and Galinda show how much they loathe each other. It felt like Meghan and Nicole didn’t add a lot of hatred towards their enemy character. In the song Popular, Ashley Romo was the soloist. She had a really pretty voice. But the choir sang too fast when they sang â€Å"you†¦will†¦be†¦Ã¢â‚¬  It just didn’t match the music. Dancing Through Life had two soloists: Taylor Duke and Frank Rosamond. Frank was really good with his solo.On the other hand, Taylor was okay. The choir rocked hard, though. Plus their dancing. Choir sang the song For Good and it was totally awesome! The last song they sang before intermission was Defying Gravity. The soloist, Jourdan Kolb had a pretty voice! Choir was great, once again and the ending of the song was magnifique! I wasn’t able to stay for the whole concert; just only the first Act. Overall though, Act I was really funny. They had cool props, but too many feedbacks with the microphone. They need to fix that.

Primary and Secondary Data Essay

1. PRIMARY ANDSECONDARY DATA We explore the availability and use of data (primary and secondary) in the field of business research.Specifically, we examine an international sample of doctoral dissertations since 1998, categorizingresearch topics, data collection, and availability of data. Findings suggest that use of only primarydata pervades the discipline, despite strong methodological reasons to augment with secondary data. INTRODUCTION Data can be defined as the quantitative or qualitative values of a variable. Data is plural of datum which literally means to give or something given. Data is thought to be the lowest unit of information from which other measurements and analysis can be done. Data can be numbers, images, words, figures, facts or ideas. Data in itself cannot be understood and to get information from the data one must interpret it into meaningful information. There are various methods of interpreting data. Data sources are broadly classified into primary and secondary data.Knowing how the data was collected allows critics of a study to search for bias in how it wasconducted. A good study will welcome such scrutiny. Each type has its own weaknesses andstrengths. Primary Data is gathered by people who can focus directly on the purpose in mind.This helps ensure that questions are meaningful to the purpose but can introduce bias in thosesame questions. Secondary data doesnt have the privilege of this focus but is only susceptibleto bias introduced in the choice of what data to reuse. Stated another way, those who gatherPrimary Data get to write the questions. Those who gather secondary data get to pick thequestions. IMPORTANCE OF DATA AND DATA COLLECTION Data is one of the most important and vital aspect of any research studies. Researchers conducted in different fields of study can be different in methodology but every research is based on data which is analyzed and interpreted to get information. Data is the basic unit in statistical studies. Statistical information like census, population variables, health statistics, and road accidents records are all developed from data .Data is important in computer science. Numbers, images and figures in computer are all data . DATA COLLECTION TECHNIQUES There are two sources of data collection techniques. Primary and Secondary data collection techniques, Primary data collection uses surveys, experiments or direct observations .Secondary data collection may be conducted by collecting information from a diverse source of documents or electronically stored information, census and market studies are examples of a common sources of secondary data. This is also referred to as â€Å"data mining.† PRIMARY DATA Primary data means original data that has been collected specially for the purpose in mind. It means someone collected the data from the original source first hand. Data collected this way is called primary data .Primary data has not been published yet and is more reliable, authentic and objective .Primary data has not been changed or altered by human beings; therefore its validity is greater than secondary data.The people who gather primary data may be an authorized organization, investigator, enumerator or they may be just someone with a clipboard. These people are acting as a witness so primary data is only considered as reliable as the people who gathered it. IMPORTANCE OF PRIMARY DATA Importance of Primary data cannot be neglected. A research can be conducted withoutsecondary data but a research based on only secondary data is least reliable and may havebiases because secondary data has already been manipulated by human beings. In statisticalsurveys it is necessary to get information from primary sources and work on primary data: forexample, the statistical records of female population in a country cannot be based onnewspaper, magazine and other printed sources. One such sourceis old and secondly theycontain limited information as well as they can be misleading and biased. Validity Validity is one of the major concerns in a research. Validity is the quality of a research thatmakes it trustworthy and scientific. Validity is the use of scientific methods in research tomake it logical and acceptable.Using primary data in research can improves the validity of research. First-hand informationobtained from a sample that is representative of the target population will yield data that willbe valid for the entire target population.AuthenticityAuthenticity is the genuineness of the research. Authenticity can be at stake if the researcherinvests personal biases or uses misleading information inthe research. Primary research tools data can become more authentic if the methods chosen to analyze and interpret data arevalid and reasonably suitable for the data type.Primary sources are more authentic because the facts have not been overdone. Primary sourcecan be less authentic if the source hides information or alters facts due to some personalreasons. There are methods that c an be employed to ensure factual yielding of data from thesource. Reliability Reliability is the certainty that the research is enough true to be trusted on. For example, if aresearch study concludes that junk food consumption does not increase the risk of cancer andheart diseases. This conclusion should have to be drawn from a sample whose size, samplingtechnique and variability is not questionable.Reliability improves with using primary data. In the similar research mentioned above if theresearcher uses experimental method and questionnaires the results will be highly reliable.On the other hand, if he relies on the data available in books and on internet he will collectinformation that does not represent the real facts. SOURCES OF PRIMARY DATA Sources for primary data are limited and at times it becomes difficult to obtain data fromprimary source because of either scarcity of population or lack of cooperation. Regardless ofany difficulty one can face in collecting primary data; it is the most authentic and reliabledata source. Following are some of the sources of primary data. Experiments Experiments require an artificial or natural setting in which to perform logical study to collectdata. Experiments are more suitable for medicine, psychological studies, nutrition and forother scientific studies. In experiments the experimenter has to keep control over theinfluence of any extraneous variable on the results.SurveySurvey is most commonly used method in social sciences, management, marketing andpsychology to some extent. Surveys can be conducted in different methods. Questionnaire is the most commonly used method in survey. Questionnaires are a list ofquestions either an open-ended or close -ended for which the respondent give answers. Questionnaire can be conducted via telephone, mail, live in a public area, or in an institute,through electronic mail or through fax and other methods. Interview is a face-to-face conversation with the respondent. It is slow, expensive, and theytake people away from their regular jobs, but they allow in-depth questioning and follow-upquestions.The interviewer can not only record the statements the interviewee speaks but he can observethe body language or non-verbal communication such as face-pulling, fidgeting, shrugging,hand gestures, sarcastic expressions that add further meaning to spoken words and otherreactions to the questions too. A problem with interviews is that people might say what they think the interviewer wants tohear; they might avoid being honestly critical in case their jobs or reputation might suffer.And the respondent deliberately hides information otherwise it is an in depth source ofinformation. So this enables the interviewer to draw conclusions easily. Observations can be done while letting the observing person know that he is being observedor without letting him know. Observations can also be made in natural settings as well as inartificially created environment.Primary data can be relied on because you know where it came from and what was done to it.Its like cooking something yourself. You know what went into it. ADVANTAGES OF PRIMARY RESEARCH Targeted Issues are addressedThe organization asking for the research has the complete control on the process and theresearch is streamlines as far as its objectives and scope is concerned. Researching companycan be asked to concentrate their efforts to find data regarding specific market rather thanconcentration on mass market.Data interpretation is betterThe collected data can be examined and interpreted by the marketers depending on theirneeds rather than relying on the interpretation made by collectors of secondary data. Efficient Spending for Information Unlike secondary research where the marketer may spend for information that is not needed,primary data collections’ focus on issues specific to the researcher improves the chances thatresearch funds will be spent efficiently. Decency of Data Usually secondary data is not so recent and it may not be specific to the place or situationmarketer is targeting. The researcher can use the irrelevant seeming information for knowingtrends or may be able to find some relation with the current scenario. Thus primary databecomes a more accurate tool since we can use data which is useful for us. Proprietary Issues Information collected by using primary research is their own and is generally not shared withothers. Thus, information can be kept hidden from competitors and potentially offer anâ€Å"information advantage† to the company that undertook the primary research. This gives anedge over competitors replying on secondary data. Addresses Specific Research Issues Carrying out their own research allows the marketing organization to address issues specificto their own situation. Primary research is designed to collect the information the marketerwants to know (Step 2) and report it in ways that benefit the marketer. For example, whileinformation reported with secondary research may not fit the marketer’s needs (e.g., differentage groupings) no such problem exists with primary research since the marketer controls theresearch design.Greater ControlNot only does primary research enable the marketer to focus on specific issues, it also enablesthe marketer to have a higher level of control over how the information is collected. In thisway the marketer can decide on such issues as size of project (e.g., how many responses),location of research (e.g., geographic area) and time frame for completing the project. DISADVANTAGES OF PRIMARY RESEARCH High Cost Compared to secondary research, primary data may be very expensive since there is a greatdeal of marketer involvement and the expense in preparing and carrying out research can behigh and has to design everything. Time Consuming To be done correctly primary data collection requires the development and execution of aresearch plan. Going from the start-point of deciding to undertake a research project to theend-point to having results is often much longer than the time it takes to acquire secondarydata, which can be collected in much lesser time duration.Inaccurate Feed-backs In case the research involves taking feedbacks from the targeted audience, there are highchances that feedback given is not correct. Feedbacks by their basic nature are usually biasedor given just for the sake of it. More number of resources is required Leaving aside cost and time, other resources like human resources and materials too are needed in larger quantity to do surveys and data collection. SECONDARY DATA Secondary data is the data that has been already collected by and readily available from othersources. When we use Statistical Method with Primary Data from another purpose for ourpurpose we refer to it as Secondary Data. It means that one purposes Primary Data is anotherpurposes Secondary Data. So that secondary data is data that is being reused. Such data arecheaper and more quickly obtainable than the primary data.These secondary data may be obtained from many sources, including literature, industrysurveys, compilations from computerized databases and information systems, andcomputerized or mathematical models of environmental processes. IMPORTANCE OF SECONDARY DATA Secondary data can be less valid but its importance is still there. Sometimes it is difficult toobtain primary data; in these cases getting information from secondary sources is easier andpossible. Sometimes primary data does not exist in such situation one has to confine theresearch on secondary data.Sometimes primary data is present but the respondents are not willing to reveal it in such casetoo secondary data can suffice: for example, if the research is on the psychology oftranssexuals first it is difficult to find out transsexuals and second they may not be willing togive information you want for your research, so you can collect data from books or otherpublished sources. SOURCES OF SECONDARY DATA Secondary data is often readily available. After the expense of electronic media and internetthe availability of secondary data has become much easier.Published Printed SourcesThere are varieties of published printed sources. Their credibility depends on many factors.For example, on the writer, publishing company and time and date when published. Newsources are preferred and old sources should be avoided as new technology and researchesbring new facts into light. Books Books are available today on any topic that you want to research. The uses of books startbefore even you have selected the topic. After selection of topics books provide insight onhow much work has already been done on the same topic and you can prepare your literaturereview. Books are secondary source but most authentic one in secondary sources. Journals/periodicals Journals and periodicals are becoming more important as far as data collection is concerned.The reason is that journals provide up-to-date information which at times books cannot andsecondly, journals can give information on the very specific topic on which you areresearching rather talking about more general topics. Magazines/Newspapers Magazines are also effective but not very reliable. Newspaper on the other hand is morereliable and in some cases the information can only be obtained from newspapers as in thecase of some political studies. Published Electronic Sources As internet is becoming more advance, fast and reachable to the masses; it has been seen thatmuch information that is not available in printed form is available on internet. In the past thecredibility of internet was questionable but today it is not. The reason is that in the pastjournals and books were seldom published on internet but today almost every journal andbook is available online. Some are free and for others you have to pay the price. E-journals: e-journals are more commonly available than printed journals.Latest journals are difficult to retrieve without subscription but if your university has an e-library you can view any journal, print it and those that are not available you can make anorder for them.General Websites; Generally websites do not contain very reliable information so theircontent should be checked for the reliability before quoting from them.Weblogs: Weblogs are also becoming common. They are actually diaries written by differentpeople. These diaries are as reliable to use as personal written diaries. Unpublished Personal Records Some unpublished data may also be useful in some cases. Diaries: Diaries are personal records and are rarely available but if you are conducting adescriptive research then they might be very useful. The Anne Franks diary is the mostfamous example of this. That diary contained the most accurate records of Nazi wars. Letters: Letters like diaries are also a rich source but should be checked for their reliabilitybefore using them. Government Records Government records are very important for marketing, management, humanities and socialscience research. Census Data/population statistics Health records Educational institutes records Public Sector Records NGOs survey data Other private companies records ADVANTAGES OF SECONDARY DATA Ease of AccessThere are many advantages to using secondary research. This includes the relative ease ofaccess to many sources of secondary data. In the past secondary data accumulation requiredmarketers to visit libraries, or wait for reports to be shipped by mail. Now with theavailability of online access, secondary research is more openly accessed. This offersconvenience and generally standardized usage methods for all sources of secondary research.Low Cost to AcquireThe use of secondary data has allowed researchers access to valuable information for little orno cost to acquire. Therefore, this information is much less expensive than if the researchershad to carry out the research themselves. Clarification of Research Question The use of secondary research may help the researcher to clarify the research question.Secondary research is often used prior to primary research to help clarify the research focus. May Answer Research Question The use of secondary data collection is often used to help align the focus of large scaleprimary research. When focusing on secondary research, the researcher may realize that theexact information they were looking to uncover is already available through secondarysources. This would effectively eliminate the need and expense to carry out their ownprimary research. May Show Difficulties in Conducting Primary Research In many cases, the originators of secondary research include details of how the informationwas collected. This may include information detailing the procedures used in data collectionand difficulties encountered in conducting the primary research. Therefore, the detaileddifficulties may persuade the researcher to decide that the potential information obtained isnot worth the potential difficulties in conducting the research. DISADVANTAGES OF SECONDARY DATA Quality of Research There are some disadvantages to using secondary research. The originators of the primaryresearch are largely self-governed and controlled by the marketer. Therefore, the secondaryresearch used must be scrutinized closely since the origins of the information may bequestionable. Moreover, the researcher needs to take sufficient steps to critically evaluate thevalidity and reliability of the information provided.Not Specific to Researcher’s NeedsIn many cases, secondary data is not presented in a form that exactly meets the researcher’sneeds. Therefore, the researcher needs to rely on secondary data that is presented andclassified in a way that is similar to their needs.Incomplete InformationIn many cases, researchers find information that appears valuable and promising. Theresearcher may not get the full version of the research to gain the full value of the study. This is because many research suppliers offer free portions of their research and then chargeexpensive fees f or their full reports. Not Timely When using secondary research, one must exercise caution when using dated informationfrom the past. With companies competing in fast changing industries, an out-of-date researchreports many have little or no relevance to the current market situation. EVALUATION OF SECONDARY DATA Because of the above mentioned disadvantages of secondary data, we will lead to evaluation of secondary data. Evaluation means the following four requirements must be satisfied:- 1. Availability- It has to be seen that the kind of data you want is available or not. If it is not available then you have to go for primary data. 2. Relevance- It should be meeting the requirements of the problem. For this we have two criterion:- a. Units of measurement should be the same. b. Concepts used must be same and currency of data should not be outdated. 3. Accuracy- In order to find how accurate the data is, the following points must be considered: – a. Specification and methodology used; b. Margin of error should be examined; c. The dependability of the source must be seen. 4. Sufficiency- Adequate data should be available.Robert W Joselyn has classified the above discussion into eight steps. These eight steps aresub classified into three categories. He has given a detailed procedure for evaluatingsecondary data. 1. Applicability of research objective. 2. Cost of acquisition. 3. Accuracy of data. CONCLUSION Primary research entails the use of immediate data in determining the survival of the market.The popular ways to collect primary data consist of surveys, interviews and focus groups,which shows that direct relationship between potential customers and the companies.Whereas secondary research is a means to reprocess and reuse collected information as anindication for betterments of the service or product.Both primary and secondary data are useful for businesses but both may differ from eachother in various aspects. In secondary data, information relates to a past period. Hence, it lacksaptness and therefore, it has unsatisfactory value. Primary data is more accommodating as itshows latest information.Secondary data is obtained from some other organization than the one instantaneouslyinterested with current research project. Secondary data was collected and analyzed by theorganization to convene the requirements of various research objectives. Primary data isaccumulated by the researcher particularly to meet up the research objective of the subsistingproject.Secondary data though old may be the only possible source of the desired data on thesubjects, which cannot have primary data at all. For example, survey reports or secret recordsalready collected by a business group can offer information that cannot be obtained fromoriginal sources.Firm in which secondary data are accumulated and delivered may not accommodate the exactneeds and particular requirements of the current research study. Many a time, alteration ormodifications to the exact needs of the investigator may not be sufficient. To that amountusefulness of secondary data will be lost. Primary data is completely tailor-made and there isno problem of adjustments.Secondary data is available effortlessly, rapidly and inexpensively. Primary data takes a lot oftime and the unit cost of such data is relatively high.Often secondary data have been pre-processed to give totals or averages and the original details are lost so you cant verify it byreplicating the methods used by the original data collectors.In short, primary data are expensive and difficult to acquire, but they are trustworthy.Secondary data are cheap and easy to collect, but must be treated with caution. REFERENCES 1. http://www.ianswer4u.com/2012/02/primary-research-advantages- and.html#ixzz2B6ioqOwT 2. http://www.worldbank.org/poverty/impact/methods/datacoll.htm 3. Bryman, A. and E. Bell: 2003, Business Research Methods (Oxford University Press, Oxford, New York). 4. Dillman, Don A. Mail and Telephone Surveys: The Total Design Method. New York, John Wiley and Sons, 1978. 5. Galpin, T. The Use of Mail Questionnaires as a Method of Data Collection. (Sept, 1987) 14 of 15